:root{--bg:#fcfcfa;--paper:#faf5ea;--ink:#172c31;--text:#39494e;--muted:#56666c;--teal:#0c7067;--rule:#d5dcd8;--mist:#edf2f0}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--text);font:16px/1.85 "Hiragino Sans","Yu Gothic Medium",YuGothic,Meiryo,sans-serif;overflow-wrap:anywhere}h1,h2,h3,p{margin:0}h1,h2,h3{color:var(--ink);line-height:1.4}h1{font-size:clamp(34px,4.5vw,62px);letter-spacing:-.04em;line-height:1.25;font-weight:700}h2{font-size:clamp(27px,3vw,38px);letter-spacing:-.025em}h3{font-size:20px}a{color:var(--teal);text-underline-offset:5px}a:focus-visible,button:focus-visible{outline:3px solid #bc6427;outline-offset:4px}.wrap{width:min(1120px,calc(100% - 48px));margin:auto}.draft{background:var(--ink);color:#fff;font-size:13px;padding:8px 24px;text-align:center}.header{border-bottom:1px solid var(--rule);background:var(--paper)}.header .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px;padding:20px 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var(--rule);padding-top:24px}.column h3{margin-bottom:15px}.clean{padding-left:20px;margin:0}.clean li{padding:5px 0}.sample{margin-top:30px;background:#fff;border:1px solid var(--rule);padding:32px}.sample-title{display:flex;justify-content:space-between;gap:20px;border-bottom:1px solid var(--rule);padding-bottom:20px;margin-bottom:24px}.sample .split{gap:32px}.sample h3{margin-bottom:12px}.sample blockquote{margin:0;padding:20px;border-left:3px solid var(--teal);background:var(--mist);font-size:18px;color:var(--ink)}.sample dl{margin:0}.sample dt{font-size:13px;color:var(--teal);margin-top:15px}.sample dd{margin:4px 0 0}.platforms{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:32px}.platform{border-top:2px solid var(--ink);padding-top:22px}.platform p{margin:14px 0}.platform a{display:inline-block;padding:10px 0}.conditions{display:grid;grid-template-columns:230px 1fr;border-top:1px solid var(--rule);margin:28px 0 0}.conditions dt,.conditions dd{margin:0;padding:20px 0;border-bottom:1px solid var(--rule)}.conditions dt{font-weight:600;color:var(--ink)}.dark{background:var(--ink);color:#e5ede9}.dark h2,.dark h3{color:#fff}.dark .eyebrow{color:#b6dcd1}.dark .note{color:#c3d2cd}.next{display:grid;grid-template-columns:1.2fr 1fr;gap:50px;align-items:center}.next p{margin-top:15px}.pending{border:1px solid #aabdb6;padding:26px}.pending small{display:block;color:var(--muted);margin-top:10px}.footer{padding:35px 0 95px}.footer .wrap{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap}.footer small{font-size:13px}.pending-links{display:flex;gap:25px;flex-wrap:wrap;color:var(--muted);font-size:14px}.sticky{display:none}details{margin-top:26px;border-top:1px solid var(--rule);padding-top:18px}summary{cursor:pointer;font-weight:600;min-height:44px}.status-list{padding-left:22px;font-size:14px}.status-list li{margin:8px 0}.tag{color:var(--teal);font-size:13px;font-weight:600}.skip{position:absolute;left:-9999px}.skip:focus{left:20px;top:20px;background:white;padding:12px;z-index:5}@media(max-width:760px){.wrap{width:calc(100% - 40px)}.draft{font-size:12px;padding:8px 14px}.header .wrap{padding:14px 0;gap:12px}nav{gap:13px;font-size:13px}.brand small{display:none}.mark{padding:8px;font-size:17px}.hero{padding:40px 0}.hero-grid{grid-template-columns:1fr;gap:35px}.lead{font-size:16px}.hero-sheet{padding:22px}.section{padding:44px 0}.section-head{grid-template-columns:1fr;gap:10px;margin-bottom:26px}.row{grid-template-columns:40px 1fr;gap:12px;padding:22px 0}.row p{grid-column:2}.split,.platforms,.next{grid-template-columns:1fr;gap:30px}.steps{grid-template-columns:1fr 1fr;gap:24px 20px}.step h3{font-size:18px}.diagram{grid-template-columns:1fr 1fr;gap:30px 12px;padding:15px 0}.diagram-item{padding:0 5px}.diagram-item:not(:last-child):after{display:none}.diagram svg{height:65px;width:105px}.diagram-item b{font-size:18px}.sample{padding:22px}.sample-title{display:block}.sample-title .tag{display:block;margin-top:8px}.conditions{grid-template-columns:1fr}.conditions dt{border:0;padding:16px 0 0}.conditions dd{padding:5px 0 16px}.footer .wrap{display:block}.pending-links{margin:22px 0}.sticky{position:fixed;bottom:0;left:0;right:0;display:flex;justify-content:space-between;align-items:center;gap:10px;background:#fcfcfa;border-top:1px solid var(--rule);padding:10px 16px;font-size:12px;z-index:3}.sticky .button{min-height:44px;padding:8px 14px;font-size:13px}.actions .button{flex:1;white-space:nowrap}.hero h1 br{display:none}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

.output-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:26px 0 10px}.output-card{border-top:2px solid var(--teal);padding:18px 0}.output-card b{display:block;color:var(--ink);font-size:19px;margin-bottom:8px}.output-card span{font-size:14px;color:var(--muted)}.sample-context{display:grid;grid-template-columns:160px 1fr;gap:18px;margin:0 0 26px}.sample-context dt{font-size:13px;color:var(--teal);font-weight:700}.sample-context dd{margin:0}.sample-flow{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule)}.sample-stage{background:#fff;padding:22px}.sample-stage .eyebrow{margin-bottom:10px}.sample-stage h4{margin:0 0 10px;color:var(--ink);font-size:18px}.sample-stage p,.sample-stage li{font-size:14px;line-height:1.75}.sample-stage ul{margin:0;padding-left:18px}.sample-origin{margin-top:18px;padding:16px 18px;background:var(--mist);font-size:14px}.entry-kit{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:28px}.entry-item{border-top:2px solid var(--ink);padding-top:18px}.entry-item b{display:block;color:var(--ink);font-size:18px;margin-bottom:8px}.entry-item span{font-size:14px;color:var(--muted)}
.creative-proof{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:26px 0}.ad-copy{border:1px solid var(--rule);padding:22px;background:var(--mist)}.ad-copy h4,.banner-proof h4{margin:0 0 12px;color:var(--ink)}.ad-copy p{font-size:15px}.banner-proof img{display:block;width:100%;height:auto;border:1px solid var(--rule)}.proof-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:24px}.proof-card{border-top:2px solid var(--teal);padding-top:17px}.proof-card h4{margin:0 0 10px;color:var(--ink)}.proof-card ul,.proof-card ol{margin:0;padding-left:20px}.data-table{width:100%;border-collapse:collapse;margin-top:12px;font-size:14px}.data-table th,.data-table td{border-bottom:1px solid var(--rule);padding:10px 8px;text-align:left}.data-table th{color:var(--ink);font-weight:600}.decision{margin-top:22px;border-left:4px solid var(--teal);background:#f4f7f5;padding:20px}.decision b{color:var(--ink)}.entry-item details{margin-top:12px;padding-top:10px}.entry-item summary{font-size:14px;color:var(--teal)}.entry-item ul,.entry-item ol{margin:10px 0 0;padding-left:20px;font-size:14px}.source-label{display:inline-block;margin-right:8px;padding:2px 7px;background:#dceae5;color:#135c54;font-size:12px;font-weight:700}
@media(max-width:900px){.sample-flow{grid-template-columns:1fr 1fr}.output-strip,.entry-kit{grid-template-columns:1fr}}
@media(max-width:760px){.creative-proof,.proof-grid{grid-template-columns:1fr}.data-table{font-size:12px}.data-table th,.data-table td{padding:8px 5px}}
@media(max-width:560px){.sample-context{grid-template-columns:1fr}.sample-flow{grid-template-columns:1fr}.data-table{display:block;overflow-x:auto;white-space:nowrap}}

.audience-criteria{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule);margin-top:28px}.audience-criterion{background:#fff;padding:22px}.audience-criterion b{display:block;color:var(--ink);margin-bottom:8px}.scope-note{margin-top:20px;padding:18px 20px;border-left:4px solid #bc6427;background:#fff7ef;font-size:14px}.workbook{display:grid;gap:24px;margin-top:30px}.worksheet-step{border:1px solid var(--rule);background:#fff;padding:26px}.worksheet-step h3{margin-bottom:8px}.worksheet-meta{font-size:13px;color:var(--teal);font-weight:700;margin-bottom:16px}.worksheet-columns{display:grid;grid-template-columns:1fr 1fr;gap:24px}.example-box,.fill-box,.wait-box{padding:18px}.example-box{background:var(--mist)}.fill-box{border:1px dashed #8fa39b}.wait-box{grid-column:1/-1;border-left:4px solid #bc6427;background:#fff7ef;font-size:14px}.example-box h4,.fill-box h4,.wait-box h4{margin:0 0 10px;color:var(--ink)}.worksheet-step ul,.worksheet-step ol{margin:0;padding-left:20px}.blank-lines{list-style:none;padding:0!important}.blank-lines li{padding:7px 0;border-bottom:1px solid var(--rule)}.material-status{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:24px}.material-status div{border-top:2px solid var(--teal);padding-top:14px}.material-status b{display:block;color:var(--ink)}
@media(max-width:900px){.audience-criteria{grid-template-columns:1fr 1fr}.material-status{grid-template-columns:1fr}.worksheet-columns{grid-template-columns:1fr}}
@media(max-width:560px){.audience-criteria{grid-template-columns:1fr}.worksheet-step{padding:20px}.wait-box{grid-column:auto}}

.lp-picker{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin:26px 0 6px}.lp-pick{display:flex;flex-direction:column;gap:10px;min-height:210px;padding:22px;border:1px solid var(--rule);background:#fff;text-decoration:none;color:var(--text)}.lp-pick:hover{border-color:var(--teal);transform:translateY(-2px)}.lp-pick small{color:var(--teal);font-weight:700}.lp-pick b{color:var(--ink);font-size:18px;line-height:1.5}.lp-pick span{font-size:14px;line-height:1.7}.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:28px}.pain-card{border-top:2px solid var(--teal);padding:19px 0}.pain-card b{display:block;color:var(--ink);font-size:17px;margin-bottom:8px}.reason-box{display:grid;grid-template-columns:.85fr 1.15fr;gap:40px;align-items:start}.reason-box blockquote{margin:0;padding:26px;border-left:4px solid #bc6427;background:#fff7ef;color:var(--ink);font-size:19px}.solution-path{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule);margin-top:28px}.solution-path article{background:#fff;padding:24px}.solution-path span{display:block;color:var(--teal);font-size:12px;font-weight:700;letter-spacing:.08em}.solution-path b{display:block;color:var(--ink);font-size:19px;margin:9px 0}.proof-list{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:24px}.proof-item{background:#fff;border:1px solid var(--rule);padding:22px}.proof-item b{display:block;color:var(--ink);margin-bottom:8px}.objection{margin-top:28px;border-left:4px solid var(--teal);background:var(--mist);padding:22px}.variant-nav{display:flex;gap:10px;flex-wrap:wrap;margin-top:24px}.variant-nav a{font-size:13px;padding:8px 12px;border:1px solid var(--rule);background:#fff;text-decoration:none}.variant-nav a[aria-current="page"]{background:var(--ink);border-color:var(--ink);color:#fff}
@media(max-width:980px){.lp-picker{grid-template-columns:1fr 1fr}.pain-grid{grid-template-columns:1fr}.reason-box{grid-template-columns:1fr}.solution-path{grid-template-columns:1fr}}
@media(max-width:620px){.lp-picker,.proof-list{grid-template-columns:1fr}.lp-pick{min-height:auto}.variant-nav{display:grid;grid-template-columns:1fr 1fr}.variant-nav a{display:flex;align-items:center;min-height:44px}}